Email is still the workhorse of digital marketing. While social platforms change their algorithms and ad costs keep climbing, email gives you a direct line to people who already said yes to hearing from you. Done right, it's one of the highest-return channels available. Done poorly, it's just noise.

C.I.S. Digital manages your entire email program, from list strategy and template design to send scheduling, deliverability monitoring, and performance reporting. You don't have to wonder what's happening with your campaigns. We handle it, we track it, and we tell you exactly what the numbers mean.

We are a Mailchimp Partner Agency

C.I.S. Digital is an official Mailchimp partner agency. That means our team has demonstrated expertise in the platform, has access to priority support, and stays current with Mailchimp's evolving tools and best practices. If you're already on Mailchimp, or if you're looking to get started, you're in good hands.

Mailchimp's platform connects directly with the other tools in your stack, including Shopify, Salesforce, HubSpot, WooCommerce, and dozens more. We build and manage those integrations as part of the engagement, so your email program isn't sitting in a silo.

What does a well run email program achieve?

Many businesses send emails, but few have a structured email program, which makes a significant difference. A well-organized program includes elements like a welcome sequence for new subscribers, segmented lists that reflect the customer’s relationship with your brand, automation triggers based on user behavior, and a consistent sending schedule that fosters familiarity without overwhelming recipients. Each email serves a purpose, and the results inform ongoing strategy. A well-optimized email program can achieve impressive results.

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Return on investment (ROI)

Email marketing delivers between $36 and $42 for every $1 spent, outperforming paid ads, social media, and SEO. (Litmus) InboxAlly

Open Rates

The average email open rate across industries was 43.46% in 2025, up from 42.35% the year before. (MailerLite, 2025) Note that Apple's Mail Privacy Protection has inflated open rate numbers across the industry. Click-through rate and click-to-open rate are more reliable indicators of actual engagement. MailerLite

Click-to-open Rate

The average click-to-open rate in 2025 was 6.81%, an increase from 5.63% the prior year. (MailerLite, 2025) Top-performing programs do considerably better. MailerLite

Top-quartile Performance

Programs in the top quartile achieve open rates above 50% and click-through rates above 10%, driven by rigorous segmentation, personalization, and deliverability optimization. (verified.email, 2025) VerifiedEmail

Automation

Automated emails drive 37% of all email-generated sales despite making up only 2% of total email volume. (Litmus) That's a significant return on setup time. InboxAlly

Welcome Emails

Welcome emails achieve an average open rate of 83.6%, making them one of the highest-performing automated email types. (GetResponse) This is where the first impression happens, and most brands underinvest in it. InboxAlly

Purchase Behavior

In 2024, 50% of consumers said they purchased directly from an email, more than from social media posts or ads. Designmodo

What Managed Email Marketing Includes

If you're already running on a platform you like, we can work within it. If you're new to email marketing or unhappy with what you're using, we'll help you evaluate your options and land on the right fit for your audience size, budget, and goals. Either way, the platform is a tool, and our job is to make sure it's working for you.

Every engagement is scoped to what your program actually needs, but the core of what we manage includes:

Strategy and planning. We start by auditing what you have, identifying gaps, and building a program roadmap. That covers your list health, your automation setup, your segmentation approach, and your content calendar.
Template design and copywriting. Your emails should look like your brand and read like a human wrote them. We design templates built for deliverability and mobile rendering, and we write copy that earns clicks.
Segmentation and list management. Sending the same email to everyone on your list is one of the fastest ways to hurt your deliverability and your results. We build audience segments based on behavior, purchase history, engagement, and other signals that make your sends more relevant.
Automations. Welcome sequences, abandoned cart flows, re-engagement campaigns, post-purchase follow-ups. We build the triggers and write the sequences, then monitor them for performance.
Deliverability monitoring. Getting your email into the inbox is not guaranteed. We monitor sender reputation, bounce rates, and complaint rates, and make adjustments before small problems become deliverability penalties.
Reporting. You get clear reporting on what's working and what isn't, with context for what the numbers mean and what we're doing about it.

Who This Is For?

Managed email marketing makes the most sense for brands that are serious about the channel but don't have the internal resources to run it well. That might mean a growing e-commerce company whose team is stretched thin, a B2B firm that sends sporadically and wants a real program, or any organization that knows email should be performing better but isn't sure why.

C.I.S. Digital | Email Marketing | Increase Your ROI

Why Managed Email Marketing?